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Job Description – Marketing Manager
Company: Biotic Pharmaceuticals
The Marketing Manager at Biotic Pharmaceuticals is responsible for planning, implementing, and managing marketing strategies to promote the company’s pharmaceutical products and strengthen brand presence in the healthcare market. The role focuses on increasing product awareness, expanding market reach, and building strong relationships with healthcare professionals, distributors, and medical institutions.
Key Responsibilities
1. Marketing Strategy Development
Develop and execute effective marketing strategies for pharmaceutical products.
Analyze market trends, competitor activities, and customer needs.
Plan promotional campaigns to increase product visibility and sales.
2. Brand Management
Build and maintain the brand image of Biotic Pharmaceuticals in the pharmaceutical industry.
Ensure consistent branding across all marketing channels and promotional materials.
3. Product Promotion
Coordinate with medical representatives and sales teams to promote products.
Organize product launches, medical awareness programs, and promotional events.
4. Market Research
Conduct research to identify new market opportunities.
Study customer behavior and industry trends to improve marketing strategies.
5. Sales Support
Work closely with the sales team to achieve revenue targets.
Provide marketing tools, presentations, and product training for the sales team.
6. Digital and Offline Marketing
Manage digital marketing campaigns, including social media, email marketing, and website promotion.
Oversee advertising, brochures, and other marketing materials.
7. Relationship Management
Build strong relationships with doctors, hospitals, distributors, and pharmacy partners.
Represent the company in pharmaceutical exhibitions, seminars, and industry events.
Skills and Qualifications
Bachelor’s or Master’s degree in Marketing, Business Administration, or Pharmaceutical Management.
Strong knowledge of pharmaceutical marketing and industry regulations.
Excellent communication, leadership, and analytical skills.
Ability to develop creative marketing strategies and campaigns.
Experience
3–7 years of experience in pharmaceutical marketing or healthcare marketing.
Key Objectives
Increase market share and brand recognition for Biotic Pharmaceuticals.
Support sales growth through strategic marketing initiatives.
Strengthen the company’s position in the pharmaceutical industry.